Will Rupert Stop This?

With News Corp closing its acquisition of Dow Jones/Wall Street Journal, maybe the odd customer retention practice I recently experienced will be eliminated.  Our office print edition subscription recently expired, and the through the snail mail offer to renew for one year was $269.54 (prominenently noted in the mailing as nearly 50% less than than newsstand price).  I passed.  Reading the Journal online has become a habit, but after a few weeks, I missed the good old printed word.  That's when a click-through to "subscribe now" discovered that signing up on the web meant an annual cost of $99; quite a break from the previous offer.  So I'm back on the subscriber rolls, but can't help feeling that the print guys wanted to take advantage of me with the earlier "best offer" that was more than 2.5X the price over the web.